selling sailing gear

Remember the friend of mine, John whom I posted about last year who is raising money for pens, paper and school equipment for kids in deprived countries that he visited by getting people to sponsor 'messages in a bottle'? Well, he's set up a business to allow sailing and yachting gear to be auctioned in a manner similar to eBay, but dedicated to sailing, so a bit more targetted..... site looks great, and I thought i'd mention it to support him.... URL is http://www.sailroom.co.ukAny ideas on how to promote this, I'm sure he'd welcome them, or drop me a note, and i'll forward your thoughts and ideas on.... Sorry for the blatant advertising, but he's earned the right...!